Fractional ecommerce CMO Services
FRACTIONAL ECOMMERCE CMO LEADERSHIP
Are you looking for a dedicated marketing expert but don’t have the budget for a full-time hire?
You could try partnering with an agency that has a general understanding of your goals.
Alternatively, you could stretch your budget thin by trying to fit in a full-time Chief Marketing Officer.
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Or, you can hire a Fractional CMO.
I help founders and CEOs of manufacturing businesses
to scale faster in the digital world with absolute clarity.
If you're looking for fractional eCommerce lead or Chief Marketing Officer (CMO) for your B2C or DTC business, then look no further.
Let’s Talk - Schedule a Call
to Discuss eCommerce Leadership
Hourly or fixed monthly pricing.
No long-term commitments. Limited to 2-3 clients per month.
Fractional CMO eCommerce Expertise
I specialize in helping manufacturers like you navigate the turbulent waters of digital transformation and AI adoption, with a laser focus on unlocking the full potential of direct-to-consumer (D2C) sales.
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Whether you're:
• Establishing your digital presence
• Struggling to turn e-commerce efforts into profit
• Concerned about how AI will shape your consumer relationships
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...I'm here to guide you from where you are to where you need to be.
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Branding/Value Proposition
Transform your brand's impact by clarifying and amplifying your unique value proposition, standing out in a crowded market, and building lasting customer loyalty, credibility, and profitability.
Site Analytics & Reporting
Gain data-driven clarity into customer interactions, identifying optimization opportunities, issues, and areas for growth. Measure campaign effectiveness and adjust strategies accordingly.
Store Optimization
Optimize your store for success with enhanced customer experiences, conversion rates, intuitive taxonomy, and streamlined product information management.
Customer Acquisition
Maximize customer acquisition through comprehensive channel analysis, identifying opportunities and gaps in paid advertising, SEO, organic social, and other digital touchpoints.
Team Leadership and Development
Drive team success through effective leadership, setting clear goals and expectations, inspiring motivation, and providing constructive feedback and guidance to foster growth and achievement.
Customer Retention
Boost customer loyalty and retention by identifying and addressing gaps in email, SMS, loyalty efforts, customer value optimization, and automation, ensuring seamless customer experiences.
Let’s Talk - Schedule a Discovery Call
to Discuss eCommerce Leadership
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The Six Fundamentals of Marketing
Simple -yet powerful- building blocks are the foundation for your solid marketing strategy:
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​​​​​​​We will identify your manufacturing business's biggest digital needle movers and help you strategize and execute an action plan to increase online sales, expand your customer reach, and improve your digital marketing ROI. And if you’re lacking the right Marketing talent to execute, we can help you with hiring or offer you an outsourced solution.
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​Let's work on the best digital strategy for you - together.
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Everything we do is 100% customized for what's best for you and your manufacturing business, including how to navigate the delicate balance of entering D2C channels without upsetting your long-time B2B customers.
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Don't Let Digital Disruption Leave You Behind...Start removing the barriers to growth today!
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No obligation, just pure strategic insight
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What's the difference between a fractional CMO and a consultant?As a fractional CMO, I become part of your leadership team, supporting daily operations through strategy, team leadership, and execution oversight. My consulting services focus more on strategy and direct implementation, without team management or daily business involvement.
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Who can contact you during our engagement?Your entire team can reach out via email and schedule calls with me.
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What happens after I schedule a call?You'll receive an email with a Zoom link and call-in information. Simple and straightforward!
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Any food allergies?Only one--bad food.
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I've never hired a Fractional CMO. Should I be nervous?Not at all! I'm a friendly, approachable advisor who simplifies complex ideas, communicates on your terms, and boosts your confidence.
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Why should I hire you as my fractional eCommerce CMO?With 25+ years of experience in eCommerce leadership, I offer more than just online store optimization. As your fractional CMO, I'll guide your entire B2B to D2C transition, develop comprehensive digital strategies, lead your team, and oversee execution. My expertise covers the full spectrum of eCommerce leadership – from refining your online presence and implementing effective marketing strategies to optimizing operations and enhancing customer experiences. I'll help you navigate the complexities of dual B2B and D2C operations, ensure smooth integration of new technologies, and drive growth across all digital channels. By bringing high-level eCommerce expertise to your team without the full-time commitment, I'll help you save time, reduce risks, and accelerate your business growth in the digital space.
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Do you work with anyone?No. I have a strict "no jerks" policy and limit my services to select clients who enjoy collaborative learning and achieving business success.
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Preferred leadership style?Lead by example, unless it's casual Friday. Then I lead by wearing the loudest Hawaiian shirt.
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Do you work on-site?No. With today's technology, on-site work is unnecessary. I'm available via email, Zoom, collaboration tools, and the Bat-Signal.
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Is our work confidential?Absolutely. Your business stays your business.
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How do I pay you?I send a monthly online invoice. You can pay by check, or ACH (preferred).
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What are your working hours?I'm available 9:00 AM to 5:00 PM US Eastern Time, Monday-Friday, excluding holidays and planned vacations. Alien abductions may delay responses. OK, OK, truth is I'm likely available all the time.
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When can we start?No time like the present! Let's talk! I promise a friendly, informative, no-pressure call. I'll let you know if we're a good match and if I have availability.